The Secret To Attracting Ideal Clients

Sherisse Marie Sutherland
4 min readSep 7, 2020

Almost all of the entrepreneurs I talk to struggle to connect with their ideal clients in a way that resonates with them enough to inspire them to say YES to themselves. They can’t quite explain their products or services in a clear way that actually hits their ideal clients at a level that convinces them to take action.

They’re missing the magic words.

Nothing really works for them until we plug in those magic words — knowing their ideal client’s language changes everything.

Knowing how THEY talk about their problems, and what they’re actually searching for, makes it easier to connect with them on an emotional level. Once you make that connection, the leads flow organically from there (like magic).

Now, I bet you’re saying to yourself right about now, “That’s all well and good, but how do I do this for myself?”

The answer…

Pinterest!

I love helping entrepreneurs discover what their ideal clients really want — and how those dream clients talk about their problems — using the second largest search engine in the world, Pinterest!

Pinterest is the biggest untapped source of knowledge about your ideal client that you didn’t know about, available right at your fingertips. It helps you learn exactly what they’re looking for when it comes to your niche, and it shows you the exact words they use to talk about their problems.

So, how do you harness this amazing power for yourself?

Using Pinterest, you can easily start searching for what you think your ideal clients are looking for — and keep digging, using related, suggested-by-Pinterest keywords, until you hit pay dirt. It doesn’t take long, and it works every time.

You can also use this method to discover new phrases that your ideal clients might be searching for. Keep clicking and testing until you have 20–30 words and phrases that your clients are looking for.

Once you have your magic words, you can start using them in your marketing to draw people in — attraction marketing at it’s finest!

So, how does it work?

It works so easily and simply, you’ll wonder where this tool has been your whole life. It will free up hours a week from frustrating writing, so you can spend more time doing the things you love doing — working with clients, spending time with your family, and dreaming up new ways to serve your clients in a bigger way!

And, it will take your lead-gen from barely-there to booming in next to no time flat! Just imagine a steady stream of HELL YES flowing into your inbox almost effortlessly.

A word of caution: it can take some practice to get the hang of this method. When my clients first come to me, often they’ve been trying to do this on their own, but just can’t seem to make the connection. We usually find they are thisclose to cracking the code, but just slightly off with their wording.

Part of my magic is the ability to make those language connections happen.

It’s the first thing we work on in my 6-week Pinterest 101 training program, that shifts woo-style healers and entrepreneurs from exhausting themselves on the social media hamster wheel to spending about an hour a month generating new leads.

We then cover how to turn one piece of content into a converting funnel, keyword and hashtag research, optimizing your profile and boards, creating pin templates to save you time, and the numbers you need to really pay attention to!

Sign up now so you don’t miss out on the Early Bird Special!

You can learn more (and sign up) here: https://sherissemarie.com/program/ We start at the end of September!

Pinterest By The Numbers

Pinterest has 70 million users

There are over 1/2 million verified business accounts on Pinterest

Pinterest has over 2.5 billion average monthly pageviews

Pinterest users spend an average of 98 minutes per month on Pinterest

The average amount per order that derives from Pinterest traffic is between $140 and $180

Pinterest drives more traffic to publishers than Twitter, LinkedIn, and Reddit combined

Grab My Quick Start Success Guide HERE

Sign up for a Pinterest business account here Sign up for a Tailwind account here

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

Originally published at https://sherissemarie.com on September 7, 2020.

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Sherisse Marie Sutherland

Supercharge your marketing strategy using Pinterest, so you can create more income and impact. FREE success guide @ sherissemarie.com/successguide