How To Get Off The Social Media Hamster Wheel (For Good)
You woke up at 5 am again today, didn’t you? (The gurus DO all say you need to be up before the birds!) and were at your desk by 7 — and you were ready to rumble….ish. Mornings are harder than those dratted gurus make them seem. Dragging your butt outta bed keeps getting harder, despite the fact you love your biz.
You got onto Facebook & Instagram right away, and started checking notifications and replying/reaching out to everyone who replied/commented or messaged overnight. You then ran through all your groups and friends profiles, commenting, liking, sharing, and trying to apply all the best attraction marketing tips and tricks — value, value, value, right? Before you knew it, it was NOON and you had missed 2 calls from your mom and your dentist appointment.
You had big plans!
You were supposed to be writing some killer, converting content this morning, but once that SM engine gets cranking, it’s hard to stop…
At some point, you realized you’d been at work for over SEVEN hours so far and hadn’t talked to one existing client (except for that annoying client who reached out on SM and killed your rhythm). And you hadn’t gotten 10 words strung together yet. Did you even pee? You can’t really remember. Where are your kids?
HOW IS THIS MADNESS BUILDING YOUR BUSINESS AND SUPPORTING YOUR BEST LIFE, EXACTLY?
So many of my clients were struggling just like you are — with figuring out how to balance their social media “obligations” and marketing strategies with their client’s needs (and their own sanity).
There is a better way. One that allows you more freedom to serve those clients, to pick and choose when to engage with social media, that gives you CONTROL over your life again. There are two simple things that will give you breathing room, and allow you to get off the death-march-wheel.
Firstly, you need to give yourself permission to NOT do what the gurus tell you — do what feels right for you instead!
Secondly, you need to start using Pinterest to market your business!
Pinterest marketing does a few things that combine to create more flow in your workday. Today I want to share the one thing that blows all my client’s minds. It’s the most valuable thing you’ll learn all day.
It’s the idea that that old blog post (or video, or book, or minicourse) you created 2 years ago is still relevant. It still matters. Just because The Blue Behemoth (my pet name for the FB/IG juggernaut) and YT prefer (insist on?) new, fresh, unshared content, doesn’t mean you can’t re-use things….and keep re-using them, over and over again.
How, you may ask?
With a little bit of my patent-pending magick, of course! LOL JK! While I am magickal, this is just good old-fashioned Pinterest marketing.
So, how does it work? I’m about to get all #numbersnerd up in your face. Buckle up 😀
When you identify those older pieces of content that are still SO FREAKING GOOD and deserve all the views/clicks, make them into funnels
You do know what a funnel is, right? A landing page with an invitation to sign up/buy, and then (sometimes) an upsell page (or more) — and an email sequence to really get the sales flowing.
Russell Brunson is the master of the funnel — if you still don’t know what a funnel is, you should read and watch all his stuff until you can breathe funnels as he does.
So, once you have a funnel created from this content, it’s time to market it.
Here’s my big secret. I teach my clients how to easily create 20 pins (visual ads) to market this fantastic funnel, and to use Tailwind (Pinterest scheduler/partner) to send those 20 pins to the 10 (or more) related boards they have in Pinterest over a period of weeks or months.
This creates 200 opportunities for your content (and funnel!) to be found and loved — opportunities that don’t end in a day or two when the feed refreshes. I’m not even counting any repins that push your content out even further. The sky is kinda the limit here.
That’s the real genius of Pinterest — pins live forever and can take a while to rank well. Something you pinned a year ago can still be finding its footing and may take off tomorrow. You never know!
And the beauty part? You can sleep in — because let’s be honest here, shall we? What works for a guru may be poison to your soul. You deserve to be authentically you — and if that means sleeping until 8 and rolling into your office at 10, then own it!
What does all this give you? TIME FREEDOM. The ability to unchain yourself from your phone. To concentrate on what actually matters. Serving your clients at the highest level possible, while living a life you actually want to spend time in. Taking care of yourself and your family. Enjoying your work-life balance.
Being your best self.
When you are able to focus on serving your clients instead of chasing leads on social media, your days will flow better. Your spouse and children will remember who you are. You’ll have more joy and enjoyment. And, you’ll increase your leads by 10x, while spending 10x less time every day (or more) actually doing any marketing activities.
What I shared above is one of the main things I address with my clients in my 6-week small group program that takes woo-style entrepreneurs from exhausting themselves on the social media hamster wheel to spending about an hour a month generating new leads. I also share what keywords and hashtags are best for your niche (and how to research this), how to optimize your profile and boards, creating pin templates to save you time, and what numbers you need to really pay attention to!
You can learn more (and sign up) here. We start again in September!
Pinterest By The Numbers
Pinterest has 70 million users
There are over 1/2 million verified business accounts on Pinterest
Pinterest has over 2.5 billion average monthly pageviews
Pinterest users spend an average of 98 minutes per month on Pinterest
The average amount per order that derives from Pinterest traffic is between $140 and $180
Pinterest drives more traffic to publishers than Twitter, LinkedIn, and Reddit combined